William Shakespeare s Romeo And Juliet - 1572 Words

Star-Cross’d Lover Fate,played an important in Romeo and Juliet by William Shakespeare. According to Webster Dictionary Fate is the development of events beyond a person’s control regarded by a supernatural power.At the start of the play, the prolauge acts as a story teller telling the story of not Remeo and Juliet, but thier fate: â€Å"A pair of star-cross’d lover take thier life† ( prologue,6). This means that Fate has already decided their destiny and they were meant to die.Tybalt Killing Mercutio, Juliet being forced to marry Paris and Friar John not able to deliver the letter all led to the fate destroying the happy living for Romeo and Juliet. Firstly, fate intervened in the happy living for Romeo and Juliet by Tybalt killing Mercutio. This is the very step leading to Romeo banishment. It triggered his emotion; anger which overpowered his reasoning which led to him challenging Tybalt to a sword fight: Alive in Triumph! and Mercutio slain! Away to heaven,respective lenity, And fire-eyed fury be my conduct now! Now,Tybalt take the villain back again That late thou gavest me;for Mercutio’s soul Is but a little way above our heads, Staying for thine to keep him company. Either thou,or I, or both,must go with him ( 111, 1, 120-128) This Quotation illustrated Romeo’s hatred toward Tybalt of how he felt to lose one of his best friends. Now he wants Revenge for Mercutio even if it means kills him, Tybalt or both of them, someone has to die toShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1616 Words   |  7 Pageslove can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedyRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare oc cupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet1279 Words   |  6 Pagesour lives. The great, classic writers teach timeless, valuable life skills. Shakespeare was the greatest writer of all time. His writings mainly consisted of dramas and sonnets. Romeo and Juliet, as well as, A MIdsummer Night’s Dream were written about the same time period. He was able to inter relate everything that wrote. For example, the tale of Pyramus and Thisbe could possibly be an advertisement for Romeo and Juliet. The basic structure of the two dramas is the same; two forbidden lovers meet

Contributions Of Prominent Women s Islam - 1326 Words

Contributions of Prominent Women in Islam Context The role of women in Islam has evolved over time. During the time of the Prophet Muhammad (SAW), as well as the era that shortly followed the Prophet’s death, women were given a great sense of power, freedom, and rights. However, because the Quran and hadith are open to many different interpretations, a male-dominated society began to slowly restrict the rights of women and slowly began to push their roles towards staying within the household and being protected by being secluded. This is evident in societies today such as Saudi Arabia. However, over history, as well as in modern times, numerous women have overcome these obstacles and made a clear difference in society. Women from Prophet’s†¦show more content†¦The Prophet himself once remarked that she is among the four women of mankind promised Jannah, an extremely large honor, so when prominent women of Islam are being discussed, Khadija is one of the first, if not the first, that comes to mind. Aishah bint Abi Bakr Perhaps the dearest human being to the Prophet (SAW) was his wife Aishah. She was the daughter of one of the Prophet’s closest companions, Abu Bakr, and was married to the Prophet at a young age. She was known for spending a very large amount of time with the prophet, and among her greatest contributions is the fact that she related a vast number of hadith from the Prophet (SAW). According to Leila Ahmed, in her book Women and Gender in Islam, â€Å"She [Aisha] related 2210 sayings of the prophet Muhammad among which are 170 which have been approved and Bukhari took 54 sayings from them.† Through Aishah, we, as Muslims, gained much insight to the Prophet’s daily and personal life. Without Aishah, we would have missed a large portion of the Prophet’s life. If that does not show the impact fullness of Aishah, I don’t know what would! Asmaa’ bint Abu Bakr Imagine being the difference between the life and death of the dear Prophet (SAW) and your own father. Asmaa’ was this difference. When the Prophet informed one of his dearest companions, and Asmaa’s father, Abu Bakr, of his plan to migrate fromShow MoreRelatedContributions Of Prominent Women s Islam1079 Words   |  5 PagesMarch 21, 2017 Contributions of Prominent Women in Islam In today’s world, Islam is misrepresented in almost every way and aspect. A major topic which is discussed many times is the role of women and how Islam views and treats women. In Islam, women are put on pedestals and given the utmost respect they deserve and in fact are given rights women in pre-Islamic times were not granted. These rights helped form some of the greatest, most courageous prominent women of our times. Islam has some of theRead MoreContributions Of Prominent Women s Islam1005 Words   |  5 Pages 12B March 21, 2017 Contributions of Prominent Women in Islam The introduction of Islam into the early Arab culture elevated the status of women. Women became warriors, contributors to education, and political leaders. Throughout Islamic history until present day, Muslim women have proved their importance within society through varying means of bringing the community together. During the time of Muhammad (SAAWS), many women had contributed to Islam and its rapid spread. Nusaybah BintRead MoreContributions Of Prominent Muslim Women1049 Words   |  5 Pages 12 A 3/20/2017 Contributions of Prominent Muslim Women People when asked about Muslim women automatically picture an oppressed, mistreated, woman. One who doesn’t receive her rights and is not acknowledged in anyway. Which is all a misconception only conceived by non- muslims or people who might not have much knowledge in Islam. If they were to look deeper they would be astonished to see a womans worth in Islam and all the rights given towards women. And how women in Islamic history helpedRead MoreThe Westwood Village Memorial Park Cemetery And The Los Angeles National Cemetery1517 Words   |  7 PagesWest Los Angeles is home to two prominent cemeteries: the Westwood Village Memorial Park Cemetery and the Los Angeles National Cemetery. The Westwood Cemetery was constructed in 1905, serving as the rest place for many famous individuals within the entertainment industry. Famous names such as Marilyn Monroe, Dean Martin, Natalie Wood, Roy Orbison, and Jack Lemmon are buried at this grave site. Nearly less than a mile away from this cemetery is the Los Angeles National Cemetery. Established in 1889Read MoreRacism In America1868 Words   |  8 Pagesspokesman for the Nation of Islam, who epitomized the â€Å"Black Power† philosophy, Malcolm had more radical views and was frustrated with the non-violent, integrated struggle that worried him that the Blacks would eventually lose. On the contrary, Angela Davis, a prolific poet, professor and activist, had an ultimate goal of having a larger consciousness in terms of women studies and creating a woman’s movement that is a strong and militant united movement for all women. During the twentieth centuryRead MoreInformation And Communications Technologies ( Icts )1508 Words   |  7 Pagesthe country for graduate women employment in terms of creating high quality jobs it can enforce the strength empowering the rural women in deed. As caregivers, communicators and providers women play a major role in the society. Information Communications Technologies (ICTs) help to co-ordinate some aspects of rural women’s life in developing states. As the women education rate job participation is growing gradually in Bangladesh, women’s participations contributions in decision-making male-dominatedRead MoreThe Role Of Women During The Middle East Essay2281 Words   |  10 PagesHave you ever wondered how people around the world live? If so, then at some point in time in your life you thought like a Cultural Anthropologist. But have you ever thought about how the way people in the Middle East live? Probably not right? Islam and Middle Eastern culture, might be the most misunderstood culture from around the world. It is especially difficult to understand by those in western societies. People who live in western societies tend to have this stigma towards people from the MiddleRead MoreSharia Law And Islamic Law Essay1850 Words   |  8 PagesSara AlSabeeh Intro to Islam Zeinab Mahmoud December 19th 2016 Sharia law Introduction Sharia law is an ancient compilation of religious rules that most Muslim nations seek reference in governing their people. Also defined as Islamic law, the essence of sharia laws emanated from the life of Prophet Mohammed known as the hadiths as well as the Quran teachings. The hadiths entail the vocal expressions of prophet Muhammad on divine life and his condemnation of immoral behavior that undermine the acceptableRead MoreEssay on Change Analysis Chart Postclassical (600-1450 C.E.)8730 Words   |  35 Pagesthe decline in the status of women. Women of pastoral nomadic societies sill had relative good status. Further discuss the status of women at the end of the period. What else caused the status of women to decline. | * women remained subordinate * Christianity provided for a place for women to be equal | * women always remained subordinate * women of lower classes usually had more opputunities * religion did not greatly differentiate between sexes | * women deve loped more oppurtunityRead MoreNostalgia in the Poems by Kamaladas3364 Words   |  14 Pages2009 (aged  75) Pune, Maharashtra, India | Pen name | Madhavikkutty | Occupation | Poet, short story writer | Nationality | Indian | Genres | Poetry, Short story | Notable award(s) | Ezhuthachchan Puraskaram, Vayalar Award, Sahitya Akademi Award, Asan World Prize, Asian Poetry Prize, Kent Award | Spouse(s) | Madhava Das | Kamala Suraiyya (b. Kamala Madhavikutty) (Malayalam à ´â€¢Ã  ´ ®Ã  ´ ²Ã  ´ ¾ à ´ ¸Ã  µ Ã  ´ °Ã  ´ ¯Ã  µ Ã  ´ ¯ / à ´ ®Ã  ´ ¾Ã  ´ §Ã  ´ µÃ  ´ ¿Ã  ´â€¢Ã  µ Ã  ´â€¢Ã  µ Ã  ´Å¸Ã  µ Ã  ´Å¸Ã  ´ ¿) (31 March 1934 – 31 May 2009) was a major Indian English poet and literateur and at the

National Phlebotomy Training Example For Students

National Phlebotomy Training Question Answer Provides massage therapy Physical Therapist Dispense medications Pharmacy Analyze Blood and urine specimens Clinical Laboratory Teach daily living skills to disabled persons Occupational Therapy Perform CT scans and MRIs Radiology Provide pulmonary therapy Respitory Therapy Puncture or incision into a vein to obtain blood Phlebotomy Conduct and qualities that typify a professinal Professionalism Process by which a program or institution documents meeting established guidelines Accreditation Performance of procedures in various locations Decentralization Instruction to acquire additional Pt. care skills Cross-training Documentation assuring that an individual has met certain professional standards Certification Maintaining the privacy of information Confidentiality Patient care that does not require transporting the Pt. to various locations Pt. Focused care Major traditional duties and responsibilities of the phlebotomist include *Correct Labeling of all specimens w/ REQUIRED information*Collect appropriate amount of blood (venipuncture or dermal puncture)*Correct identification of the Pt. BEFORE blood or Sample collection Additional Duties of a Phlebotomist may include *EKG*Training other health care workers to perform Phlebotomy Examples of Non-verbal, distracting,rude behaviors *Chewing gum*Looking out windows*Watching the clock Components of Communication *Verbal skills*Listening skills*Body language (Non-verbal) Employment opportunities for phlebotomists include *Blood donor cntrs*Reference Labs*POLs (Dr office Lab) Certifying organizations *ASCP*AMT*ASPT Barriers to verbal communication *Hearing Impairment*Level of Pt. education*Age Professional Services in Hospital *Radiology *Clinical Laboratory Desirable personal characteristics for a Phelbotomist *Dependability*Compassion*Honesty Dpt. of Hospital the uses High-energy X-rays or ionizing radiations to stop cancer cells Radiation Therapy Continuing education Units CEUs required to maintain license or Certification Nosocomial infection IS acquired by a Pt. during a hospital stay The chain of infection includes *Source*Mode of Transmission*Susceptible Host Sources of biologic safety hazards Infectious Agents PPE Gloves, Masks, Gowns Gowns are worn to. *Protect clothing and skin from contamination*to prevent transfer of microorganism between pt.s rm. *to prevent the possibility of encountering splashes or large amount of body fluids What is the correct order for removing PPE? Gloves, Mask, Gown R. A.C.E Means R escueA larm C ontainE xtinguish When is chain of infection broken? when an infection is prevented! Which type of precaution is used for pulmonary TB (tuberculosis)? Airborn/Droplet When should Standard Precautions be followed? With all patients at all times What type of isolation is used on a Pt. who is on Chemotherapy and has very low Wht blood cells? Reverse/Protective First thing to do in the event of electrical shock to a co-worker or Patient? shut off the source of electricity What is the disinfectant of choice for blood-borne pathogens? Sodium hypochloRITE (bleach) PPE must be provided to you by? The Employer The body standing erect, head facing forward, and arms by the side palms facing front is called? Anatomic Position The specimen collected by the phlebotomis is Blood What dpt should be avoided by a pregnant phlebotomist? Radiology Under the Needle Stick Safety and Prevention Act the following are TRUE Requires facilities to *Document evaluation and implementation of safer needle devices*Involve employees in the selection and evaluation of new devices Vector (host) means of Transmission *Mosquitoes*Ticks*Fleas P. A.S.S. Means? P ULLA imS queeze S weep Support, protect, movement and mineral storage Skeletal system Recognizes sensory stimuli Nervous system Absorption of nutrients, and eliminates waste Digestive system Protection, regulation, sensation, and secretion Integumentary system Produces and regulates hormones Endocrine system Sexual Reproduction Reproductive system Exchanges gases, oxygen and carbon dioxide Respiratory system Returns excess fluid/defense against disease Lymphatic system Movement, posture, and heat production Muscular system Removes excess water from the body Urinary system Hazard caused by infectious organism Biohazardous Infection acquired in the hospital Nosocomial infection Preventive measures taken when a person is exposed to infectious disease Post-exposure PROPHYLAXIS Guideline describing PPE Practices Standard Precautions Isolation practices to prevent the spread of disease caused by Pt. Contact Contact Precaution Isolation procedures based on airborne, droplet and contact disease transmission Transmission-based precautions Isolation practices associated with airborne disease Airborne precaution Emission of radiant energy Radioactivity Isolation precaution to prevent the spread of microorganism carried in fluid droplets Droplet precaution Apparel worn to prevent contact with and transmission of pathogenic microorganisms PPE Personal Protective Equipment Excess collagen scar formation Keloid Result of an infection caused by spirochetes carried by deer ticks Lyme disease S shape curvature of the spine scoliosis Fever blisters cold sore Herpes Zoster shingles oversecretion of sebum by sebaceous gland acne stroke CVA Inflammation of the stomach and intestinal track Gastroenteritis Stones composed of calcium, uric acid, that crystallized within the kidney Renal Calculi Inflammation of the facial nerve causing paralysis and numbness of the face Bells Palsy Characterized by pain and tingling in the fingers and hand Carpal tunnel syndrome Swelling or constriction of t bronchial tubes causing wheezing Asthma Chronic disease of the nervous system characterized by muscle tremors, loss of equilibrium Parkinsons disease Inflammation of the urinary bladder Cyctitis Abnormally decreased blood level Hypoglycemia Caused by pathogen HIV AIDs Itchy,scaly,RED patches of skin Psoriasis Highly contagious bacterial infection caused by staphylococcus or streptococcus Impetigo Inflammation of the appendix Appendicitis Inflammation of the pharynx caused by group A strep Strep throat Do veins have Valves? Yes, to keep blood flowing in one direction Arteries are? Responsible for delivering Oxygen and Nutrients (can feel a pulse) What is the blood volume of an average adult? 5 to 6 Liters What do Arteries do Carry oxygen rich blood away from the heart What is the largest Artery The Aorta What is the Anticoagulant in the LAVENDER top tube EDTA What is the RED blood cells function RBCs carry oxygen Med Tech (CLS) Have a Bachelor degree What is the liquid portion of blood that has not been allowed to clot? Plasma What is Serum? An amber-colored, protein-rich liquid that separates out when blood coagulates What are the 3 main veins in the arm used by a phlebotomist *Median Cubital *Basilic*Cephalic Upper Chamber of the heart Atrium When a Pt. donates their own blood for transfusion Autologous Transfusion Medical Laboratory Tech (CLT) Have Associates Degree Sections of a Clinical Lab *Hematology*Coagulation*Phlebotomy Section of he laboratory the collects, preps, and stores blood for transfusion BLOOD BANK Section of Lab that is responsible for Identification of pathogenic microorganisms and infection control MicroBIOlogy Type of Blood Vessels that transport blood through the body *Arteries *Veins*Capillaries Lower Chamber of the Heart Ventricle In order to maintain hemostasis, a complex coagulation mechanism involves *Blood vessels*Platelets*Coagulation Factors Defense mechanism is the main function of what blood cells? Leukocytes (WBC) Clotting mechanism is the main function of what blood cells? Thrombocytes (platelets) Chemical aspect of a routine urinalysis (UA) include? *Glucose*Ketones*Bilirubin The preferred overall accrediting agency for hospitals JCAHO Inspection teams, made up of Pathologists, and Med Techs visit the laboratory for inspection every ______ year(s) TWO Years Basophils Granulocytes Lymphocytes Agranulocytes Eosinophis Granulocytes Monocytes Agranulocytes Neutrophis Granulocytes Tiger top tube SST Chemistry section of the lab Lavender top tube EDTA Hematology section of the lab Gold top tube SST Chemistry section of the lab Lt. Blue top tube Sodium Citrate Coagulation section of the lab Pink top tube EDTA Blood Bank section of the lab Type and screen test Blood Bank Lab Fasting blood sugar test (FBS) Chemistry Lab High density lipoprotein test (HDL) Chemistry Lab Complete blood count (CBC) Hematology Lab Urine specific gravity Urinalysis Infectious mononucleosis (Monospot) Serology Cholesterol test Chemistry Lab Sputum culture Microbiology Lab Electrolytes Chemistry Lab Activated partial thromboplastin time (APTT) Coagulation section of the Lab Blood urea nitrogen (BUN) Chemistry Lab Bilirubin Urinalysis Urine Culture Microbiology Lab ALT alanine aminotransfrase Chemistry Lab Prothrombin time (PT) Coagulation Section of Lab Stoppage of blood blow from a damaged blood vessel Hemostasis Substance that prevents blood from clotting Anticoagulant a decrease below normal values in the number of Leukocytes caused by chemotherapy Leukopenia An abnormal increase in the number of normal Leukocytes as seen in infection Leukocytosis A marked increase in the number of WBC in the bone marrow and circulating blood Leukemia A decrease in number of Erythrocytes (RBCs) or amount of hemoglobin in circulating blood Anemia Death or Necrosis of the heart muscle caused by lack of Oxygen (O2) Myocardial infraction Swollen peripheral veins caused by damaged valves Vericose veins Obstruction of the blood vessel by a moving clot Embolism A buldge formed by a weakness on the wall of blood vessel Aneurysm Destruction of (RBC) Red blood cells*Hematology Section* Hemolysis Liquid portion of Blood*Hematology Section* Plasma Clear Yellow fluid that remains after clotting blood has been centrifuged and separated*Hematology Section* Serum Instrument the spins test tubes at high speed*Chemistry Section* Centrifuge Method of separation by electrical charge*Chemistry Section* Electrophoresis Appearing Yellow*Chemistry Section* Icteric Pertaining to the turbidity from lipids*Chemistry Section* Lipemic Ions in the blood (Na, K, CI, CO2) *Chemistry Section* Electrolytes Protein capable of producing a chemical reaction with a specific substance*Chemistry Section* Enzymes Chemical analysis performed using antigens and antibodies*Chemistry Section* Immunochemistry Study of Poisons*Chemistry Section* Toxicology Substance that stimultes the formation of antibodies*Blood Bank Section* Antigen Plasma collected from a unit of blood and immediately frozen*Blood Bank Section* Fresh Frozen Plasma 405 to 495ml. of blood collected from a donor for transfusion*Blood Bank Section* UNIT of blood The study of blood cell antigens and their antibodies*Blood Bank Section* Immunohematology Protein produced by exposure to antigen*Blood Bank Section* Antibody Classification based on the presence or absence of A or B antigens on the RBCs*Blood Bank Section* Blood GROUP Procedures that matches patient and donor blood before transfusion*Blood Bank Section* Compatibility Blood from which Plasma has been REMOVED*Blood Bank Section* Packed Cells Component of fresh Plasma that contains Clotting factors*Blood Bank Section* Cryoprecipitate The study of Serum*Serology Section* Serology The study of the immune system*Serology Section* Immunology Another name for Antibody*Serology Section* Immunoglobulins Condition in which a person produces antibodies that react with the persons OWN antigen*Serology Section* Autoimmunity One-cell Microorganisms*Microbiology Section* Bacteria Test to id microorganisms and determine antibiotic suseptibility*Microbiology Section* Culture Sensitivity The study of Fungi*Microbiology Section* Mycology The study of Viruses*Microbiology Section* Virology The study of Bacteria *Microbiology Section* Bacteriology Stain used to classify bacteria*Microbiology Section* Gram Stain One cell organisi such as bacterium or virus*Microbiology Section* Microorganism The study of Parasites*Microbiology Section* Parasitology Glucos in Urine*Urinalysis Section* Glocosuria Blood in urine*Urinalysis Section* Hematuria Ketones in urine*Urinalysis Section* Ketonuria Protein in urine*Urinalysis Section* Proteinuria Physical, chemical,microscopic analysis of Urine*Urinalysis Section* Urinalysis First Voided Urine specimen collected upon rising*Urinalysis Section* First Morning Specimen Chemical impregnated plastic strip used for analysis of urine (dip stick)*Urinalysis Section* Reagent Strip What is proper order of Draw? Yellow, Lt. Blue, Red glass, Red Plastic, Red tiger or Gold, Green, Lt.Green, Lavender, Gray Yellow top tube SPS Sodium Poly Sulfonate, used for blood culture in the Microbiology lab Lt. Blue top tube Sodium Citrate, used for Pro-time and APTT, Coagulation Dept. Red Top Plain Glass tube NO Additives, whole blood, used by Chemistry, Serology, and Blood Bank Red top Plastic tube Clot Activator, used by Chemistry and Serology Red/Gray Tiger top and Gold Top With Clot Active SST (serum separator) Chemistry Lab Green top tube Heparin *sodium Heparin, Ammonium Heparin,Lithium Heparin* Used for Stat Lytes by the Chemistry Lab Lt. Green top tube Lithium Heparin PST (Plasma Separator tube) used by the Chemistry Lab Lavender top tube EDTA, used for CBC(complete blood count) by Hematology lab Gray top tube Sodium Fluoride(3days) OR Lithium Iodoacetate (24hrs)used for blood sugar by Chemistry Lab What are the 4 parts of a needle? *Beveled point*Shaft*Lumen*Hub The amount of blood collected in an evacuated tube? Ranges from 1.8 to 15 MLand is determined by the size of the tube and amount of vacuum present. Using a 23g needle with a large vacutube can produce what? Hemolysis, because RBCs are damaged when the large amount of vacume causes them to be rapidly pulled through the small needle. What color top does a Partial fill tube have?*also called a Short draw or less vacuum tube* Translucent Color What are the three types of blood that can be tested? Plasma, Serum, Whole blood How many times must a tube containing Anticoagulant be mixed? Must be inverted gently 3 to 8 times Why is K2EDTA the anticoagulant of choice It maintains cellular integrity better, inhibit platelet clumping, and does not interfere with routine staining procedures What color tubes contain K2EDTA Lavender, Royal blue, Pink, Tan Royal Blue top tube EDTA tests for Trace elements Tan top tube EDTA tests for Lead When are SST tubes not suitable for use? In Blood Bank and certain Immunology and Serology tests because the gel MAY interfere with the immunologic reactions. Why are Sterile specimens drawn first? To prevent microbial contamination. When is a winged infusion butterfly recommended Short term infusion, venipuncture on small veins,Child or Geriatric Pt. How much blood is lost in the tube of a Winged infusion? Approximately o.5ml Expired tubes may cause *Incompletely filled tube (short draw)*Clotted anti-coagulated specimens*Improperly preserved specimens*Insecure gel barriers REQUISITIONS: Provide information needed to. . *Correctly Id Pt.*Organize the necessary equipment*Collect appropriate specimens*Provide legal protection NPO Nothing by Mouth DNR Do Not Resuscitate when Identifying the patient by ID band The ID Band MUST BE ATTACHED TO PT. Palpation is used to determine *Direction of the vein*Size of the vein*Depth of the vein Two routine steps that aid in locating a suitable vein are *Applying a tourniquet*Asking Pt. to clench their fists What solution is used to clean veinipuncture site? 70% Isopropyl Alchol (Prep pad) For maximum Bacteriostatic action to occur how long should alcohol be allowed to dry? 30 to 60 seconds. Never wipe or blow on it to speed up dry time. This will recontaminate the site. Performing venipuncture before alcohol has dried will? *Cause a stinging sensation to Pt. *May Hemolyze the specimen How should the needle be facing for proper veinipuncture? Bevel up, at an angle of 15 to 30 degrees, depending on depth of target vein. What is the primary cause of a bruise or hematoma after a blood draw Failure to remove the tourniquet before removing the needle.

Prospero The Leader Essays - Invisibility In Fiction, The Tempest

Prospero The Leader Prospero the Leader Shakespeare, by concealing part of the truth at first, shows us the development of Prospero's character while on the island, from excessively trustful, too tyrannical, to a man who is willing to forgive. By the end of the play, Prospero indeed combines power over himself with power over the outer world (Elye 7). Although this does put him in an ideal position to lead, Prospero is brought to a point where he develops control over himself, rather than being presented as such a character immediately. Prospero's magical powers allow him singlehandedly to take control of a situation of slowly developing chaos, caused by his eviction from Milan. He has powers over his surroundings, far greater than those of an ordinary mortal, is incontestable, as is the fact that he uses them for good throughout the play. However, it remains to be presented whether Shakespeare actually favors Prospero as an ideal leader. Although we hear Prospero tell the story of his eviction from Milan, the manner in which he tells his history inspires distrust and self-pity. While Duke of Milan, he trusted his brother Antonio too much, and consequently lost his dukedom, and nearly his life. On the island, he befriended Caliban, brought him into his house and treated him as a member of the family. Repeating the pattern of trust, which was again betrayed, when Caliban attempted to rape Miranda. Although Prospero learns from this second betrayal, he goes to the other extreme (Thomson 27). As stated by critic Karl Elye: Prospero's apparent tyrannical stance is revealed in his exile and verbal abuse of Caliban, and also his tirade and threat to imprison Ariel again till / Thou hast howl'd away twelve winters (Elye 24). Aside from the sin of tyranny, Prospero also seems unforgiving toward Caliban and Antonio. When we see Caliban willingly serving Stephano and Trinculo, we begin to realize that Caliban is not evil, and could in fact be a most affectionate servant. When Caliban speaks of Prospero as a tyrant, Shakespeare implies that the fault of alienating Caliban lies with Prospero's failure to understand Caliban's limitations. Furthermore, Prospero's treatment of the court party seems to show that he is interested only in frightening them, and at this point we do not realize that he wants to educate them. We can only assume that Prospero wants to take his revenge on Alonso. As yet, we have heard no other speech from Prospero about his intentions for the court party except the long history he told to Miranda, when he called Alonso an enemy / To me inveterate and spoke bitterly at great length about Antonio (Elye 27). Prospero is also consistently self-indulgent and vain. At the beginning of the play, he calls himself poor man in his story to Miranda, and answers her question in extremely long-winded fashion, suiting his own wishes rather than hers. Although he says that his only care has been to serve Miranda, the first thing we see after that is Miranda serving Prospero by helping him takes off his cloak, inferring hypocrisy. When Stephano's party is getting ready to kill Prospero and the court party is apparently going to commit mass suicide, aided by Antonio. Prospero indulges his vain desire to show off his art to his children, and makes most of it before he gives it up. Even at the end, we are a little uneasy at Prospero's desire to tell everyone his life story, a wish that seems selfish. However, this has been but one side of the coin. Although Prospero appears tyrannical at the beginning of the play, our impressions of him change drastically by the end. His last lines to Ariel are that once he has blown them safely home,he is free. At a point when Ariel again reminds him of his promise, he reacts calmly, unlike his earlier outburst. We also discover that while Prospero has punished Caliban ever since his offence, he has also constantly searched for an opportunity to educate him further. It began to seem likely that Prospero only waited until the arrival of the court party because he could not have provided, by himself, the opportunity for Caliban to be educated. This

Ch.8 9 Questions Answers Essay Example

Ch.8 9 Questions Answers Essay Example Ch.8 9 Questions Answers Paper Ch.8 9 Questions Answers Paper A fault is. Faults are fractures in Earth where movement has occurred An earthquakes epicenter is. Is the location on the surface directly above the focus When an earthquake occurs, energy radiates in all directions from its source, which is called Focus. The point within Earth where the earthquake starts is called the focus Earthquakes are usually associated with. Earthquakes are usually associated with large fractures in Earths crust and mantle called faults What causes earthquakes? Earthquake occur due to the release of built-up energy Most earthquakes are produced by the rapid release of which kind of energy stored in rock subjected to great forces? Elastic energy stored in rocks During an earthquake, the ground surface. Can move in any direction The adjustments of material that follow a major earthquake often generate smaller earthquake called Aftershock Major earthquakes are sometimes preceded by smaller earthquakes called Foreshocks The slow continuous movement that occurs along some fault zones is referred to as Creep The San Francisco earthquake of 1906 occurred along what fault? San Andreas Fault Which seismic waves travel most rapidly? P waves travel most rapidly. What is true about P waves? P waves are push-pull waves-they push and pull the rocks in the direction the waves travel. Overall, which seismic waves are the most destructive? The surface waves are the most destructive, because surface waves move in an up-down, side to side motion. What is the minimum number of seismic stations that is needed to determine the location of an earthquakes epicenter? Three An earthquakes magnitude is a measure of the size of the size of the seismic waves or the amount of energy released at the source of the earthquake What instrument records earthquake waves? Seismographs How much of an increase in wave amplitude is seen from an earthquake measuring 5.4 on the Richter scale compared to one measuring 4.4? 10 times greater A succession of ocean waves set in motion by a submarine earthquake is called a(n). Tsunami In areas where unconsolidated sediments are saturated with water, earthquakes can turn stable soil into a fluid through a process.. Liquidfaction Violent shaking from an earthquake can cause soil and rocks on slopes to fail and cause a. Landslides Why do earthquakes often cause damaging fires? The fires started when gas and electrical lines were cut. Long-range earthquake forecasts are based on the idea that earthquakes are.. Repetitive What layers of Earth make up the lithosphere? Crust and uppermost mantle Through which Earth layer are S waves NOT transmitted? Outer core, because it is liquid Earths core is made of an alloy of. Iron-nickel alloy Wegeners continental drift hypothesis stated that all the continents once joined together to form. A single supercontinent The supercontinent in the continental drift hypothesis was called. Pangaea In the plate tectonics theory, the lithosphere is divided into Plates and plates can be made up of both continental and oceanic lithosphere. A tectonic plate consists of Crust and uppermost mantle A divergent boundary at two oceanic plates can result in a. Rift valley What type of boundary occurs where two plates move together, causing one plate to descend into the mantle beneath the other plate? Convergent boundaries Give an example of a transform fault boundary? San Andreas Fault New ocean crust is formed at Divergent boundaries What occurs when divergence occurs between two oceanic plates? This process results in upwelling of material from the mantle to create new seafloor (seafloor spreading) The Himalayas in South Asia are an example of what type of plate boundary? Continental (convergent boundary) Volcanic island arcs are associated with what type of plate boundary? Oceanic (convergent boundaries)

Mobile Marketing Strategy How to Build One the Smart Way - CoSchedule

Mobile Marketing Strategy How to Build One the Smart Way How is your mobile marketing strategy doing? If you can’t answer this question, it’s time to change that. Data shows that marketing is going mobile more and more by the day. In fact, there’s a good chance you’re reading this on a mobile device right now. Let’s take a look at some numbers: Mobile accounts for 65%  of the time people spend consuming media 59% of smartphone owners  expect websites to be mobile-optimized 68% of companies  are investing in mobile marketing These are a just a few stats, but together, they tell one compelling story: it’s past time for all of us to pay attention to mobile. Understanding the importance of mobile marketing isn’t enough on its own. You also need to build an actionable strategy to provide users with a great mobile experience across all your content. That’s where this post comes in. Read on to learn: How to understand the way your audience uses their mobile device. How to optimize your brand’s overall mobile presence. How to measure the impact of your efforts. Mobile Marketing Strategy: How to Build One the Smart WayDownload Your Free Mobile Marketing Strategy Pitch Deck Template + Infographic Doing mobile marketing right requires cross-team collaboration  and leadership buy-in. To help state your case, use this free Mobile Marketing Pitch Template. It’s pre-built with important statistics you can use to build the business case for investing in mobile marketing. It also includes fill-in-the-blanks sections to tailor your proposed strategies, tactics, and recommendations to your own situation. Plus, we’ve also included a free Mobile Marketing Infographic packed with stats and curated research. With these resources and the information in this post, you’ll have everything you need to educate your team and implement a comprehensive mobile marketing strategy. Why Should You Care About Mobile Marketing Strategy? According to Hitwise, nearly 60% of searches come from mobile devices. That’s an enormous number. For marketers, that means your content needs to be optimized for mobile experiences. If it isn’t, you could risk missing opportunities to convert more website visitors into customers. This number is an average compiled from data across 11 different industries. Even at the low end of the graph, 39% is still a significant amount of searches. There’s one thing this data makes abundantly clear: you need to develop a mobile marketing strategy. Like so many things in the marketing world, this is easier said than done. However, with the right approach, you can make sure you’re not missing out on as much as 72% of your total potential audience through organic search. If you’re ready to build your own mobile content strategy, keep reading. We’re about to dig into: Develop a strategy for mobile marketing Optimize content for users on the go Plan and execute your strategy with Let’s roll up our sleeves and get to it. Ready to build your #mobile #marketing strategy?Developing a Mobile Content Strategy Plan your work. Then, work your plan. We say this all the time at . If you’re going to succeed, you need to know what you’ll do, before you sit down to get it done. Preparing a mobile marketing strategy is no exception. It isn’t enough to ask your developers to build you a responsive website and then call it a day (although responsive design is important). You need to put real thought into how you’ll reach mobile audiences, and what your online presence really looks like to those users. Recommended Reading: The Complete 14-Step Content Strategy That Will Boost Your Results By 434% Understanding How Your Audience Uses Mobile Devices Knowing where your audience uses their phone or tablet can help inform how you reach them. For example, people traveling to a new city will likely look for restaurants, hotels, and events near their destination. A farmer might browse their social media while riding in the tractor (no, seriously). An office worker could catch up on industry news with their iPad while lounging on the couch. Each of these people has a different purpose for being on their device. Accordingly, they have different expectations, too. If you know how they’re likely to find you, then you can be better prepared to provide them with the right content, at the right time. Here’s how you can gain this insight. Run A Survey Ask, and you shall receive. Run a simple poll with Polldaddy  or Survey Monkey  and ask people how they use their device. Here are three simple questions your survey can include: Which types of mobile devices do you use? [Phones, tablets, etc.] Where do you access content with your phone or tablet? [At work, at home, while traveling, etc.] What types of content do you consume on your mobile device? [News, entertainment, video, blog posts, social media, etc.] The data you get from your own audience will guide you in the right direction. Recommended Listening: How to Boost Your Results With Original Research With Andy Crestodina From Orbit Media Studios Use Google Analytics Google Analytics can give you some idea how your audience is using their mobile devices, too. Log into your account. Then, click Audience, and drill into the Mobile drop-down: Next, click onto Overview. Here, you can get a breakdown of how many of your website visitors are on mobile or tablet. Under devices, you can also see which specific phones or tablets people are using to find you: Next, click on Users Flow. Then, click All Users, and scroll down to and click Mobile Traffic. Once you’ve done this, click Apply. You’ll then see something like this: Now, you can see where mobile users land on your site, and where they go next from there. This can help you determine which pages and content are most interesting to your mobile audience. NOTE: Google Analytics separates Mobile (as in mobile phones) and Tablet traffic. If you’d like to see your user flow from tablets, repeat the previous steps, but scroll down to the bottom of the All Users window, and find Tablet Traffic: Optimizing Content for Mobile Devices When you’re ready to execute your mobile marketing strategy, you’ll need to be prepared to optimize your content specifically for mobile users. Writing for Mobile Devices Phone screens are relatively small. Even larger phablet-type phones are small compared to the PC you’re probably writing your content on. That means you’ll need to write in a way that’s easily readable on a smaller screen. Here’s how. Use Bullet Points: Bulleted text is easily scannable. If you have information that can be condensed down to list form, bullet it out. Write Short, Punchy Headlines: This is a matter of space. Shorter headlines fit better on smaller screens. If you can keep them down to six or seven words, they’ll be more likely to hook the attention of someone scrolling by. Longer headlines may get cut off the screen, and therefore be less appealing to click. Here’s an example of a well-optimized headline for mobile: And here’s an example that could be condensed: In this example, the headline is shortened and legible on the graphic, which is easier to read on a mobile device. It might not be possible to optimize every headline you write this way. However, it’s worth keeping this in mind as you and your team are crafting content. Use Clear Section Headings: Make use of H2 and H3 headings. If possible, avoid using anything H4 or smaller, since it can create a cluttered visual appearance with too much visual hierarchy going on. If you’re using WordPress, here’s where you’ll find your header controls: Keep Paragraphs Brief: Giant walls of text are a pain to read on phones. Keep your sentences under 25 words and paragraphs two or three sentences each. You can exercise a small amount of leeway on this  but do so sparingly. Here’s an example of a piece with crisp, concise paragraphs: And here’s another that’s decidedly more difficult to read: Front Load Email Subject Lines: Email subject lines get cut off at a shorter length on mobile than they do on desktop. So, place your most attention-grabbing copy at the beginning of your subject line. If you’d like to preview what your subject line might look like, use our Headline Analyzer. Enter your subject line: Then scroll down to here: You’ll now have an idea how your subject line will appear. Recommended Reading: This is the Way to Write Email Subject Lines That Get More Clicks Optimize Your Visual Content For Mobile Well-optimized can make or break your mobile experience, too. Follow this advice to keep your mobile presence finely tuned. Use Optimal Image File Sizes: Upload images to your site or blog at the exact size you want them to appear. Otherwise, your CMS will be forced to resize them as your pages load. This will cause them to load slower, and potentially cause users to bounce and visit a different site. If you have a high number of large images on your site (and you’re using WordPress), there may be a quick fix solution here for you. WP Smush  is a WordPress plugin that can detect and compress large image file sizes on your site, and bring them down to a more reasonable size: Make Text Legible On Small Screens: Ensure your fonts are large enough to be readable on a phone. Use your best judgment. If you can read something, odds are your audience can’t either. Here’s an example of an image that’s clearly readable on a phone: Technical Website + Blog Considerations Beyond your actual content creation, your blog and website need to be built with mobile in mind. Here are some ways to ensure both are easy to use on phones and tablets. Use A Responsive Site Design (Or Have a Separate Mobile Site): There is some debate out there over when to use responsive design versus having a separate mobile site. In either case, it’s important to have a site that looks good and works well on phones and tablets. If you’re a marketer, this is something you likely don’t have much control over. It’s also something your development team should understand. However, if this is a pain point or roadblock, discuss with your developers. Here are some talking points you can drop: 80% of all internet users have a mobile phone. Why leave money on the table? Mobile users have different expectations than desktop users. If your site doesn’t cater to them, they’ll leave (and buy from someone else). Google favors websites that offer a strong mobile experience. The more you can tie the conversation back to how it helps make money, the more likely you are to be successful here. Use Google’s Mobile-Friendly Test Tool: How can you know whether your site is truly mobile-friendly? Use this free tool from Google. Type in your URL: And get your analysis in moments: Mobile Search Engine Optimization Considerations The way people search, and the things they search for, might be different when they’re on the go (versus when they’re on their laptop or home computer). Keep these things in mind while you’re working on search engine optimization. Optimize For Voice Search: People using their phones are often in busy places and might not stop to type in a search query. Things people on the go typically search for include words like â€Å"how†, â€Å"what,† or â€Å"where.† For example, â€Å"How do I get to the nearest coffee shop?,† or â€Å"Where is the Museum of Modern Art?† So, how do you find which terms someone might be using to find businesses like yours? Start by doing thorough keyword research as you normally would. Next, consider targeting terms incorporating strings of conversational language around your core keywords. Here’s an example: Typical Keyword: Brunch new york city Voice-Optimized Keyword: where is the best brunch in new york city? For a more in-depth guide on optimizing for voice search, read this post from Neil Patel. Recommended Reading: Create the Right Pages to Attract Mobile Searches: In order to show up in local searches, it helps to have the right pages on your site. These could include: Location pages (for brick and mortar stores). You want people to find where you are after all, right? Posts pertaining to local topics. Remember when we mentioned optimizing keyword research for local search? Create content around those keywords. For example, if people search for "best coffee shops minneapolis," a coffee shop could create a post like, "What Makes Our Coffee Shop the Best in Minneapolis?" Your hours and contact information. This is basic stuff, but you’d be surprised how many websites miss details like this. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% Implement Location Data In Your Sitemap: If you have a physical location, local SEO should be a top priority for your business. One way to improve your appearance in local searches (which are often mobile searches, too) is to add location data using schema.org markup. This video from Simon Hayer walks through this process step-by-step: For a more detailed guide on implementing schema.org microdata, Kissmetrics did a fantastic job here. Plus, for a complete list of Local Business schemas, the schema.org site has those here. This is a technical task that should be handled by a developer. The benefit for doing so is to make your search results more useful. You can things like: Location Contact Information Opening Hours Price Range Review Ratings Upcoming Events And more. These types of things can improve click-through rates on search results by making them more appealing. Here’s an example from a search for upcoming events: If I’m looking for something to do in my city, this search result gives me a preview into upcoming events before I’ve even clicked a link. It also takes up more space on the search results page. And if I’m in a hurry or on the go, guess which search result people in this situation are going to tap? It’s the one that’s most noticeable and most useful in that moment. Be the company that provides those kinds of results. Mobile Email Marketing Considerations According to Salesforce, 79% of marketers say email marketing drives ROI. Plus, according to research from Kahuna cited on Email Monday, 86% of emails are opened on a mobile device. That means there’s a lot of opportunity to capitalize on mobile email marketing. Know The Numbers: If you believe what works for desktop should work for mobile when it comes to email, consider these statistics: Mobile accounts for 54% of all email opens  (versus 16% on desktop). 70% of users delete emails that don’t work well on their phones. As more people use their phones for email, you’ll need to make sure your emails look and read well on mobile devices. This leads into our next point. Use Mobile-Responsive Email Designs: If you use designed email templates, make sure they’re mobile-responsive (or at least easy to view on smartphones). Here at , we use Campaign Monitor for our email newsletters. This platform makes it easy to preview how emails will appear on phones: If you use a similar service (such as MailChimp, AWeber, Constant Contact, or another provider), building mobile-optimized templates should be similarly easy. However, if you use custom-built email templates, talk to your developer about making them more email-friendly. They’re likely busy people, though, so be prepared to make a case for why it’s important. Here are some talking points you can use to begin your discussion: â€Å"Improving the mobile-friendliness of our emails is important for users and bottom line, since research shows 70% of people will delete an email  that doesn’t look good on mobile.† â€Å"Email drives [INSERT ROI PERCENTAGE] for us, and a better email experience could increase that even further.† â€Å"Our current email [INSERT METRIC] is at [INSERT PERCENTAGE]. However, we know from research findings that 79% of users read email on their phones. We think a better mobile experience could improve our email marketing performance significantly.† With some numbers to support your claims, it’ll be easier to explain why you need better mobile email design (if yours is currently struggling). TIP: Be prepared to hear that if your emails are underperforming, it could be because your email content is at fault. Compare your desktop vs. mobile email performance to pull numbers showing this isn't the case (assuming it's not actually the case). If desktop email performance is strong but mobile isn't, then you have a starting point to begin investigating whether mobile-friendly design could help. Mobile Social Media Marketing Considerations It feels obvious to say so, but social media is huge on mobile. However, you might be surprised by just how huge. According to Marketing Land, a full 80% of social media activity happens on a mobile device. Here are some tips for making the most mobile for social media marketing. Develop An Event Hashtag Strategy: People want to share their thoughts when they’re at events. So, if you’re hosting an event, develop a unique hashtag. You can bet attendees on their phones will make use of it. Consider Pinterest (If You’re Not There Already): According to Mobile Marketing Watch, â€Å"Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.† If capturing the attention of mobile audiences is a priority, then consider creating a Pinterest profile, if your business hasn’t already. Make Social Sharing Buttons Easily Accessible: Again, this is something you’ll need to work out with your developers and designers (if you’re not using an out-of-the-box website or blog theme). If you want people to share your content on mobile, then it needs to be easy to do without thinking about it too hard. Don’t Ignore Instagram: Think your brand can’t benefit from being on Instagram? Think again, especially if you’re targeting teens or young adults. According to WordStream (citing the Pew Research Center), 32% of teens consider Instagram  to be â€Å"the most important social network.† Recommended Reading: How to Use Hashtags Effectively Without Being Annoying The Ultimate Guide on How to Use Instagram For Business The Ultimate Guide to Marketing With Pinterest What is the Best Placement for Social Media Buttons? Mobile Advertising: Are Marketers Missing Opportunities? People spend a lot of time on their phones. You probably didn’t need us to tell you that. However, did you know U.S. consumers spend an estimated 87 hours a month browsing on their smartphones, according to Smart Insights? That is a staggering amount of time. It might also make you question how you spend your own time a little bit. One thing it should absolutely make you question, though, is how much you’re spending on mobile advertising. According to the same report from Smart Insights, while mobile users spend 24% of their time consuming media on their phone, mobile only accounts for 8% of advertising spending. Take a look at this chart: Of course, competitiveness for ad space could differ depending on your industry. One thing that’s clear, though, is there’s opportunity out there for those willing to go after it. If you’re ready to dive deeper into mobile advertising, Single Grain has you covered with this guide. Could mobile advertising be a missed opportunity for your organization?Measuring Mobile Marketing Performance Once you’ve started optimizing your content strategy for mobile, you’ll want to measure how you’re doing. Fortunately, you can get a lot of insight out of Google Analytics. Visit your account and click Mobile in the left-hand navigation. Under Overview, you’ll see high-level data for your site’s mobile performance: You’ll notice you can also see desktop and tablet stats in the same place. This makes it easy to see how your mobile marketing is performing relative to other types of devices. Next, click on Acquisition and drill into All Traffic: Then, click Channels, and All Users: Next, scroll down to Mobile Traffic and click Apply: Now, you’ll be able to see your mobile marketing performance broken down by channel. You’ll also be able to compare mobile stats to your overall performance per channel: Which Data Should I Be Concerned With? There’s a lot of data you can pay attention to here. However, which data points are the most useful for measuring mobile marketing performance? Let’s look at a few basic metrics. Traffic: Are people finding your site? If they’re not, something could be off with your mobile presence. Since you’re reading this post though, you’ll have no problems crushing it, right? Mobile Landing Pages: In addition to mobile traffic, also pay attention to where mobile visitors are landing. To find this information in Google Analytics, drill down through Behavior Site Content Landing Pages: Then, make sure you have Mobile Traffic selected (if you haven’t already). If you’d like to look at just mobile landing pages, be sure to deselect All Users: Now, scope out your top mobile pages: Now, there are a couple things to note here: Where is your mobile traffic going?  Are there pages optimized for mobile that aren’t getting traffic? Or, is there anything else that jumps out as a surprise? Which pages are performing best on mobile?  Which pages are converting best? Which are driving the most traffic? It may be worth creating more content that’s similar. Conversion Rate: Ultimately, this is what all your efforts are about. In general, conversion rates are typically lower on mobile than on desktop. Take a look at this graphic from Smart Insights  laying out 2016 ecommerce conversion rates: While your mileage may vary, don’t be too alarmed if mobile conversions are lower than desktop. Bounce Rate: If people are quick to leave your site, something could be turning them away. However, keep in mind that mobile bounce rates may be a little bit higher than your desktop or tablet bounce rate. According to Rocket Fuel, â€Å"Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate.† Depending on your site, your mobile bounce rate could be â€Å"10% to 20% higher† than desktop. If your mobile bounce rate is considerably higher than desktop though, your mobile site could be turning visitors away. This could be a sign to talk with your development team. Source: gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/ NOTE: If your bounce rate appears close to zero, but you know you’re attracting traffic, your Google Analytics account may be incorrectly configured. Going Beyond Google Analytics: Tools And Guides If you’re ready to step up your mobile marketing measurement, you may require more powerful tools than Google Analytics. Here are some tools and guides to get you started: Tracking Conversions With Kissmetrics: KissMetrics  is  powerful platform is great for tracking all kinds of metrics on a granular level. Follow this guide  to use it to track mobile conversions. Measuring Mobile Ad Campaigns With Mixpanel: If you have a mobile app, Mixpanel can help you track how people are using it. Follow this guide  to get started. Which #metrics matter most for #mobile #marketing?Mobile App: Schedule Social Posts on the Go Before we end this post, let’s talk about our new social scheduling mobile app. With it, you can post to your business or client’s social accounts no matter where you’re at. Given the always-on nature of social media marketing, this is helpful for maintaining the social component of your overall mobile marketing strategy. Here’s what you can do: Schedule social messages on the fly. Add social messages to your content calendar at any time. Whether you’re at a conference or on your commute, you can always be prepared to post. Stay in the loop away from your desk. No WiFi? No problem. You can now know exactly what social posts you have scheduled, no matter where you’re at. Avoid panic attacks. Triple-check, pause, or update any social post, anywhere. Stay social. Social media doesn’t always give you much time to react. Make sure you’re ready with the right response when a trending topic or real-time situation arises. Learn more about how it works here: [INSERT URL]

Negotiations - Getting to Yes Essay Example | Topics and Well Written Essays - 1000 words

Negotiations - Getting to Yes - Essay Example This paper tends to explain the significance of the theme stated above on the grounds of practical evidences and the findings of scholarly volumes on negotiation. To begin with, a person’s point of view of a certain topic has a straight-line relationship with his behavior as an individual. The intensity of his responses and reactions to counter arguments in a debate of win-to-win contexts reflects how passionate he is towards his ethics or prejudice. Hence, being soft on the people is important while at the same time being hard on the problem so as to achieve the goal. Planning covers the major portion of entire strategic negotiation procedures. When a manager utilizes all skills, knowledge, and potential to create a favorable condition for negotiating with someone, the tactics he initiates can be termed as ‘negotiation strategy’. According to Rojot, the first process of three-stage model of negotiation is ‘getting to know each other’ including their starting positions, range, and limitations. The second stage involves the attempt to reach a settlement either through official or informal actions; and finally persuading other group for decision making (174-75). While considering the scope of negotiation in a disturbed atmosphere, it is important to see that the process of negotiation passes through different phases that create stage for analysis, understanding, and effective communication. Importance and necessity of interaction are also determined only if the negotiation process is identified well. To be more specific, on initiating a negotiation process, one has to determine the actual reason for negotiating an issue. Although issues are more important than people concerned to them, ‘being soft on the people’ is also important. Otherwise, people tend to get defensive and refuse to listen (Chapter 3). On the other hand, gathering adequate

Cancer of the Prostate Essay Example | Topics and Well Written Essays - 2000 words

Cancer of the Prostate - Essay Example Also, it is important to discuss the psychological aspect of the lives of men with this condition. This section will touch on the cognitive functions and emotions of the person regarding his cancer. In addition to those, it would be really helpful to tackle the drugs which are said to have effects on this cancer. Related to the medical aspect of the topic of prostate cancer is the surgery and other medical interventions done in order to alleviate the condition of the patients. It would also be worthwhile talking about any risk factors which could be present alongside different medical and other nature of treatments. It is also appropriate to tackle the process after treatment which includes after-treatment therapy and the corresponding exercise and diet for the patients. The prostate gland of the male reproductive system is located below the urinary bladder. The prostate marks the first part of the urethra. It is composed of 30-50 glands with smooth muscle tissue in between them. The prostate secretes a milky substance which is released at the same time that semen is ejaculated. (MedicineNet.com, 2007) This is characterized by abnormal growth of cells in the prostate gland. This cancer progresses very slowly. This disease can be terminal, many men die because of prostate cancer but many also die because of other health effects of this cancer (McKesson Health Solution, 2006). Figures and statistics: who are affected In the United Kingdom, prostate cancer cases constitute almost a quarter of the male cancer cases. Annually, approximately 32,000 men in the UK are diagnosed with this cancer and almost 30% of these die (Hicks, 2007). It is termed as the most common malignancy of the male urinary tract (Robert-Koch-Institut, n.d). This cancer is more common to older men and to those who are genetically linked to a person with prostate cancer (Hicks, 2007). In general, 20% of prostate cancer patients are in their 50s while 70% are in their 70s (Brawn, Kuhl, Speights, Johnson & Lind,1995). Also, men from western countries, especially those in the Scandinavian region and those with African-Caribbean or African-American blood have higher risks of having prostate cancer (Hicks, 2007). Pathology In relation to the individuals affected by prostate cancer, it can be noted that men of African descent more commonly have high grade prostatic intraepithelial neoplasia (PIN) (Brawn, Kuhl, Speights, Johnson & Lind,1995). There are low chances of having prostate cancer if the individual has undergone pre-pubertal castration and also for people with liver cirrhosis or hyperestrogenism. It should be noted that prostate cancer is not at all related to sexually transmitted diseases. Also, it is not due to the effects of smoking. Nodular hyperplasia is not related to prostate cancer. (Brawn, Kuhl, Speights, Johnson & Lind,1995) Prostate cancer secretes ten times the prostate-specific antigen (PSA) of the normal prostate. The tumours are adenocarcinomas or described as glandular structures originating from glandualar tissue (Dorland's Medical Dictionary, 2007). In cases of prostate cancer, there is a significant arise in the posterior part of the prostate

The Swimmer Essay Example for Free

The Swimmer Essay The sport of swimming is one that is heavily contested but is not for the weak and soft hearted. Bright and early morning sessions are an expectance and a normal person would see a swimmer as crazy. Swimming is a sport that requires determination, dedication, commitment and some serious time management. Swimmers endure much pain, stress and anxiety with fitting everything into their lives without the daily troubles of family and relationships. I will discuss my experiences and my daily adversities and joys along with the mental and physical times that I endure as a swimmer. Getting up at the dim hours of morning when the buzzer screeches and reads 4:45 is not a very pleasant sight to anyone. This sight of the clock to swimmers is a regular viewing and one that they do without hesitating. When I think what time I get up and why, so many thoughts dwell through my head. While other students are snuggled in their beds with the heating on and breakfast to meet them when they wake; I am swimming in reasonably cold water, enduring laps of pain, with many thoughts entertaining me. After enduring these laps I do not have an appetizing breakfast only a mere prima of juice and muesli bar; hardly enough to look forward to. Many would think while reading this, then why do you do it? The answer is a simple one; I see a sense of belonging in the sport. If I were to quit swimming which I have dwelled and neared acting upon, I would feel unfit, lethargic and would feel as if I was not good at anything and therefore nothing to be recognized as. As a leader in one of the sports at the college, I feel satisfied that at least I am giving something to a team and once again feel a sense of belonging. If I were to give up and not swim next year in my final year at the college, I would feel as if I had let myself down as well as the team and I would not mean much to the college. In my short career in swimming I have achieved accolades that I am proud of. These accolades include winning an Australian medal, being Victorian Champion, and making a Tip Top Australian Team. Once you have reached a level of this, it is very hard not to let go. In saying so, I achieved winning a medal at the Australian Age Championships two years ago. The year later I was struck down with illness and a shoulder injury that plagued my preparation. Disappointed with coming 6th in my main event hit me hard, but I was determined to make amends for my disappointment this year. This year I trained as well as I have ever trained and was committed down to every lap. I raced my hardest and ultimately, failed. I missed the national final and to me this was a complete slap in the face for all the hard work I had done. I had prepared adequately for the meet and had just failed mentally. My legs lactated up during the race and I struggled to finish the race off. I swam the race thinking negatively and it reflected on my result. When I was younger, a couple of years ago, I believed that I had enough guts and determination to beat anyone I tried; including Australian Champions. With this determination, I hit the wall. All of my confidence has diminished and I struggle to keep positive. After swimming my final race at the recent Australian Championships in Brisbane, I saw my time of 2:13.9 and place of 13th. At that particular moment after getting out of the water, I felt total anger and anguish. Its over. Im not going to swim anymore. I said to a fellow competitor. They saw on my face that I meant it. I held back tears of anger and frustration as another wasted opportunity went by. I went home with believing that I was going to quit swimming and found no enthusiasm or reason to continue. This was until my older brother gave me advice that at once I refused, and then I considered his suggestion of making a change and moving clubs. Due to the close relationship that I had with my coach, I struggled to imagine telling him face to face that I was going to cease training with him. However, I took on board that he would want the best for me and even if that meant moving. I met him face to face and battled tears in telling him that I was moving to a new club and a giant force in Swimming Victoria. Now I am swimming at a club called Melbourne Vicentre which, is home to the likes of Matt Welsh, Michael Klim and Giaan Rooney. It is a prospective change for me and a change that I am hoping will improve my swimming and reflect on a happier lifestyle. Swimming is not an easy sport, a swimmer requires different strengths; these strengths help a swimmer in life in swimming and beyond. No one does something because it is easy. That is why you guys are special, you guys arent normal. Swimming isnt normal, it is not normal to wake up the hours that you guys wake up at, while your friends are in bed or watching TV.

Essay --

Acute respiratory distress syndrome (ARDS) is a fatal condition, associated with a high mortality rate and it is difficult to treat. Amend hypoxia, enhance respiratory mechanics in order to optimize gas exchange are the main goals in treating ARDS patients. Management of patient with ARDS secondary to inhalation injury in burns intensive care unit (BICU) is including mechanical ventilator support, pharmacological adjuncts and extracorporeal membrane oxygenation (ECMO) support. Prone positioning act as an adjunctive treatment in treating ARDS patients was acknowledged by many journal articles and also was mentioned in our respiratory failure and ARDS lecture. It improves oxygenation in most of the patients with ARDS. As mentioned in the lecture, until recently, no convincing evidence shows that prone positioning would help with better mortality rate. Meanwhile prone position is not practicing for ARDS patients in BICU in Singapore due to certain complications. Content ARDS is a life threatening condition, various definitions have been proposed. Fast diagnose improves the effect of treatment. However, till the year of 1994, The North American-European Consensus Conference (NAECC) published the criteria for diagnosis of ARDS (Appendix I). Carlson, Good, Kirkwood, and Schulman (2009) stated that the clinical presentation of ARDS including bilateral pulmonary infiltrates, acute onset of hypoxia resistant to supplemental oxygen, tachypnea, and decreased alveolar compliance. It is important to point out that ARDS is not a disease but a syndrome. It is associated with underlying clinical disease such as pneumonia, trauma or sepsis. As mentioned in the lecture, Inhalation injury is one of the common causes of direct lung injury ... ...limit damage from fibrin deposition in the alveolar space and microcirculation in ARDS. It is safe and effective in reducing lung injury (Miller, Rivero, Ziad, Smith & Elamin, 2009). Nebulized heparin and acetylcysteine is usually prescribed for post inhalation burned patients for five to seven days during the hospital stay. In order to reduce oxidants stress and airway obstruction caused by fibrin casts, the using of bronchodilators, anticoagulants, antioxidants and corticosteroids was studied and approved by researchers. The study also shows that heparin nebuliazation may provide pulmonary anticoagulation to absorb the fibrin cast. It is a common practice to administer nebulized N-acetylcysteine in alternation with heparin in BICU post inhalation burn injury due to the efficient antioxidant and mucolytic effects. ( Elsharnouby, Eid, Elezz, and Aboelatta, 2014).

Poem Analysis- Robert Fross; Robert Browning; Anne Bradstreet Essay

Robert Frost, â€Å"Out,Out—â€Å" 1. In line 15, Frost describes the saw as being sinister. He infers that the saw has a mind of its own, by stating that the saw jumped out of the boy’s hand and cut the boy’s hand terribly. Frost also makes it seem as if the saw is in a way, like a friend. He does this by demonstrating that using the saw is an advantage for the boy because it is making his job ten times easier. Without the saw, the boy would spend hours cutting through the wood. 2. In Frost’s poem, the people that surround the boy must be his family. It could also very much be friends, or members of his community, along with the doctor and nurses working on his injury. The tone of the poem leads me to conclude that the â€Å"they† in the poem weren’t very surprised or moved by the boy’s injury, or death, because this might have happened before, or they just didn’t care for the boy. 3. Frost’s reference to Macbeth’ contributes to my understanding of  "Out, Out-â€Å"that this poem’s theme is about death. From the reference to Shakespeare play, Macbeth, I can expect read about someone dying, an unexpected death. In my opinion, the theme of this poem is the cruel, emotionless, merciless relationships adults had with their children back then in America. Children weren’t given the opportunity to enjoy their childhood. They had many responsibilities and tasks to fulfill. 4. Robert Frost’s â€Å"Out, Out-‘† resembles the medieval folk ballad, â€Å"Sir Patrick Spence,† in its theme. Both poems are relaying a message about death. In Frost’s poem, the boy acknowledges the fact that he is going to die when he realizes he is losing a lot of blood. In â€Å"Sir Patrick Spence,† the sailor realizes he is coming face to face with death when he reads the letter the king has sent to him. Both of the protagonists in the poems are on the verge of dying a sudden, unexpected death. Robert Browning, â€Å"My Last Duchess,† 1. Throughout the entire poem, it is almost impossible allocate who the Duke is addressing. Towards the end of the poem, lines 49-52, it is disclosed that the Duke is speaking to a servant, or worker of a Count. This specific Count seems to have the Duke interest, because he wants to marry the Count’s daughter. The Duke appears to be hosting some sort of gathering in his home. I inferred this from lines 47 and 48. 2. Throughout the poem, the Duke emphasizes on his last Duchess, kindness and flirtatious attitude. In the Duke’s opinion, and observance, the Duchess was easily impressed, and fulfilled. Everything and anything made her happy. She would always say thank you to anyone, and everyone that would bring her things, or do things for her. The Duke interprets the Duchess’ kindness, and mannered behavior as flirtatious, which leads to his distrust in her. Based on the Dukes description, the Duchess, in my eyes was a well mannered woman. She wasn’t mean, or sought herself above anyone. Which is how he, the Duke wanted her to act. He wished she’d be a greedier or unfulfilled character. 3. In lines 34-41, the Duke explains why he never sought to confront his Duchess on her behavior. He states he didn’t have the eloquent skills to do so. He claims that he didn’t posses the speech to confront her. â€Å"Who’d stoop to blame/This sort of trifling? Even had you skill/ In speech-(which I have not)-to make your will/† This in my opinion is a lame excuse. I believe that he was simply afraid of confrontation. The Duke also states that if he had confronted the Duchess on her behavior, she would have made an excuse for her actions. 4. From this poem, I conclude that the Duke himself murdered, or gave orders to murder his Duchess. There is no clear evidence to support this, but I believe it is a clear interpretation. The poet should have included the Duchess’ fate in the poem. It would leave little room to assume her fate. 5. Robert Browning makes a direct connection between the Duke’s art collection, and the attitude towards his wife. The Duke has the portrait of his wife; his last Duchess displayed in his home, behind a curtain. A curtain, which only he can draw back, or remove. In other words, he, the Duke, controls the Duchess; or he wishes to control his Duchess. The Duke wouldn’t want anyone to see the portrait of his Duchess, with her blushed cheeks, unless he was there. The same can be inferred from the last few lines of the poem, line 54-55, â€Å"Notice Neptune, though,/Taming a sea-horse, thought a rarity,/ Which Claus of Innsbruck cast in bronze for me!† The Duke is implying, that he himself is Neptune, and his last Duchess is the sea-horse. No one could have imagined that a sea-horse could be tamed, but Neptune achieved it. Identical to the way that the last Duchess herself was tamed. Adrienne Rich, â€Å"Aunt Jennifer’s Tigers,† In her poem, â€Å"Aunt Jennifer’s Tigers,† Adrienne is describing the protagonist’s feelings towards her marriage. In lines 9-10, the protagonist feels that she is a prisoner of her marriage, and will only be set free when she dies. The protagonist uses the tigers as a symbol of who she wished she could be. In the first stanza of the poem, Adrienne describes the tigers as being un-fearful of the men. A trait she wishes she possessed. Sharon Olds, â€Å"Rite of Passage,† 1. The speaker describes the first-grade boys at her son’s birthday party as men. Their behavior is pure imitation of the men they have been around. Her description of them is ironic, because how can first-graders realistically be grown men? She also uses the concept of violence a lot in the poem. 2. In the last two lines of the poem, the author compares the first-graders to generals, and states that they are playing war. This is ironic, because she is inferring how (grown) men glorify war. The first-graders are innocent and naà ¯ve to the truth behind war. They don’t understand the sadness, and deaths behind it. To them, it is a reason to celebrate and rejoice. What is even more ironic, are the lines prior to the last two lines of the poem. The speaker quotes what the little boy has said. In line 22, â€Å"We could easily kill a two-year-old†. Little boys should not be speaking of death. But just like (grown) man boost up their ego by feeling superior to others and educing violence, these first-graders are doing the same. 3. From line 15-20, the mother describes her son as being innocent. She paints her son to be better than the other first-graders, because she seeks him out to be more mature than they are. Throughout the rest of the poem, due to the speaker’s description of her son, it can be inferred that the speaker’s on is the leader of the group. He is the mediator; the peace maker. Suji Kwock Kim, â€Å"Monologue for an Onion,† 1. The tone of this poem is mocking, and judgmental. It implies that humans live their lives chasing false hopes; searching for a truth that does not exist. The poet symbolizes this by using the analogy of shaving an onion to get to its heart; searching for a heart that does not exist. It depicts that humans are hopeless, and helpless. Humans are viewed as lost creatures. The speaker expresses hostility towards the human. It begins to mock humans by describing them as an idiot, thirsty (to find the truth), soulless, foolish, and destined to die. The speaker does this by comparing how a human cuts an onion over and over again, even though the onion makes the cutter cry relentlessly. 2. In line two, â€Å"I mean nothing† is projected to be interpreted on two ways, â€Å"intend†, and â€Å"signify. The poet is saying that the onion’s intentions aren’t to make the â€Å"cutter/human† cry. As the onion is cut, it forces the cutter’s eyes to fill up with tears. A reaction that is not intended, but occurs automatically. The poet also uses the phrase â€Å"I mean nothing† to symbolize that the onion feels like it is no one. It feels as if it has no value, or meaning of existence. 3. If someone said this to me, it would prove how close-minded and naà ¯ve they are. Poems generally convey a meaning far beyond what the poem explicitly reads. In poetry, you must read between the lines to understand the underlying significance of the poem. The poet is using the analogy of an onion’s (chemical) reaction to a human’s tear ducts to deploy how foolish human beings can be, and are. Continuing to cut through an onion, knowing that the onion will force us to cry is foolish. This simple action is identical to human life. Human’s cut through life searching for a truth they never attain. 4. I personally feel that the author is trying to give everyone a wake-up call in this poem. Suji Kwock Kim is trying to give her readers a few words of wisdom. She is exploring, and revealing a new approach on how one should view the world. Trying to encourage her readers to refrain from what an onion cutter is doing: cutting away at life causing them harm. Anne Bradstreet, â€Å"The Author to Her Book† Anne Bradstreet’s poem, â€Å"The Author to Her Book† is a complex narrative concerning the conflicting emotions and thoughts an author can have for a piece of literature he or she has written. Through metaphor and personification, Bradstreet examines the similarities between being a parent and being an author. The love, discouragement, and fear that all come into play when something is going to be revealed to the world at large are present in both a parent and a writer. Metaphor is used to relate authorship to parenthood in order to convey to the reader the complex emotions the narrator is feeling about sending a book he or she wrote out into the world. As the narrator points out, â€Å"Thou ill-formed offspring of my feeble brain†, drawing the parallel between the author and a parent and all of the complicated emotions that go with it (line 1). The narrator refers to the book-child as â€Å"My rambling brat†, revealing the negative side of the emotion (l ine 7). As a frustrated parent with a child who will not behave, so the narrator feels towards the book because it is not as perfect as he or she would want and the narrator sees this as a reflection upon the author, just as a parent would see a naughty child as a reflection on themselves. But later the narrator writes, â€Å"Yet being mine own †¦ affection would thy/Thy blemishes amend† demonstrating the conflicting emotions associated with love (lines 10-11). The metaphor of the book as a child reflects the conflicting emotions of the narrator as the book is seen as an extension of the narrator, just as a child is seen as a reflection of a parent. Personification of the book as a child creates empathy within the reader and makes it easier for the reader to relate to the anguish and love felt by the narrator. â€Å"I washed thy face† the narrator writes, speaking to the book, giving it life even as the book’s qualities as an inanimate object are examined (line 13). The narrator cares for the book’s presentation to the world just as a parent would care for the presentation of a child to the world. â€Å"I stretched thy joint to make thee even feet† the narrator writes, emphasizing the care needed for the book (line 15). The personification of the book and the metaphor of the book as a child work together to give the reader a full and complete understanding of the complex emotions felt by the narrator towards the book. The understanding needed and the guidance required to make the book the best possible so that it reflects well on the narrator is cast in light of parenthood and the ways in which a parents must care for and bring up a child. There is shame and the love that go along with an imperfect child, but it all is ultimately overshadowed by the pride felt in the final product.

Business Analysis Project Essay

Notwithstanding the bleak global economic climate with the Eurozone crisis, the Singapore operators are constantly introducing value-added services. The introduction of premium next-generation mobile services, namely LTE-based, should give ARPU a boost even though the take-up rate might be weak. [pic] Source: BMI Figure 1. 6 shows that the operating revenue has decreased for consecutive years since 2008. This could be attributed largely due to the global economic crisis. Summary of Singapore Telecommunication Industry Singapore government’s strong commitment to deregulation of the industry has assisted the growth of the telecommunication | |sector and built a competitive telecoms market, aided by its geographical location and excellent infrastructure. Singapore | |is one of the first countries in the world to have a fully digital telephone network and continues to maintain a strong | |positive outlook in this sector. In 1997, MobileOne Ltd forayed into Singapore’s telecommunications industry and demolished the previous monopoly held by Singapore Telecommunications Ltd. It was subsequently listed on the Singapore Exchange on 4 December 2002. Since its establishment, M1 has gained repute as an integrated communications service provider in Singapore. Rightly emphasizing on the importance of customers, M1 carries on business with the mission of being â€Å"an efficient and totally customer-focused company, achieving the highest satisfaction for our [their] customers, people and shareholders†. M1 has 2 wholly owned subsidiaries, M1 Net Ltd. and M1 Connect Pte. Ltd. M1 and its subsidiaries carry out its main operations in Singapore. In light of the interdependence of devices, networks, application services and content, M1 recognizes that it needs to diversify from being a pure mobile operator and hence transformed itself in 2007 to a dynamic full-service operator . Operating as a full-service operator ever since, M1 offers a full suite of broadband products, services and managed solutions. With its high-speed fiber network solutions, businesses benefit from faster speeds to improve productivity and reduce costs. This could have invariably contributed to the price reduction of handsets and increase in promotional activities to attract customers. Investors prefer a firm with a higher GPM, which indicates stronger efficiency. Noteworthy is M1’s NPM being consistently higher than StarHub. SingTel maintained its position at 23%. The ability to sustain the highest profit margin and also maintain a consistent revenue growth clearly places SingTel as the market leader in the telecommunications industry. However, it maintaind its stead state despite the Euro crisis. Therefore it is expected that M1 would increase its debt-to-equity ratio, with the economic recovery. Risk declines as the ratio increases as the company’s ability to cover its interest increases. On the other hand, Singtel is the lowest with 8. 8, and it is unclear if it can still afford to leverage upwards without affecting its credit rating. EPS is net profit per share. It reflects the company’s ability to add value to shares and is the most important metric in determining profitability. It is also a major component of another important metric, price per earnings ratio (P/E). The higher the ratio, the more money the company is making.

The Sociology of Consumption

The Sociology of Consumption The sociology of consumption is a subfield of sociology formally recognized by the American Sociological Association as the Section on Consumers and Consumption. Within this subfield, sociologists see consumption as central to daily life, identity, and social order in contemporary societies in ways that far exceed rational economic principles of supply and demand. Modern Context Due to its centrality to social life, sociologists recognize fundamental and consequential relationships between consumption and economic and political systems, and to social categorization, group membership, identity, stratification, and social status. Consumption is thus intersected with issues of power and inequality, is central to social processes of meaning-making, situated within the sociological debate surrounding structure and agency, and a phenomenon that connects the micro-interactions of everyday life to larger-scale social patterns and trends. The sociology of consumption is about far more than a simple act of purchase and includes the range of emotions, values, thoughts, identities, and behaviors that circulate the purchase of goods and services, and how we use them by ourselves and with others. This subfield of sociology is active throughout North America, Latin America, Britain and the European continent, Australia, and Israel, and is growing in China and India. Research Topics How people interact at sites of consumption, like shopping malls, streets, and downtown districtsThe relationship between individual and group identities and consumer goods and spacesHow lifestyles are composed, expressed, and slotted into hierarchies through consumer practices and identitiesProcesses of gentrification, in which consumer values, practices, and spaces play a central role in reconfiguring the racial and class demographics of neighborhoods, towns, and citiesThe values and ideas embedded in advertising, marketing, and product packaging;Individual and group relationships to brandsEthical issues tied to and often expressed through consumption, including environmental sustainability, the rights and dignity of workers, and economic inequalityAnd, consumer activism and citizenship, as well as anti-consumer activism and lifestyles Theoretical Influences The three â€Å"founding fathers† of modern sociology laid the theoretical foundation for the sociology of consumption. Karl Marx provided the still widely and effectively used concept of â€Å"commodity fetishism,† which suggests that the social relations of labor are obscured by consumer goods that carry other kinds of symbolic value for their users. This concept is often used in studies of consumer consciousness and identity. Émile Durkheim’s writings on the symbolic, cultural meaning of material objects in a religious context have proved valuable to the sociology of consumption, as it informs studies of how identity is connected to consumption, and how consumer goods play an important role in traditions and rituals around the world. Max Weber pointed to the centrality of consumer goods when he wrote about the growing importance of them to social life in the 19th century, and provided what would become a useful comparison to today’s society of consumers, in The Protestant Ethic and the Spirit of Capitalism. A contemporary of the founding fathers, American Historical Thorstein Veblen’s discussion of â€Å"conspicuous consumption† has been greatly influential to how sociologists study the display of wealth and status. European critical theorists active in the mid-twentieth century also provided valuable perspectives to the sociology of consumption. Max Horkheimer and Theodor Adorno’s essay on â€Å"The Culture Industry† offered an important theoretical lens for understanding the ideological, political, and economic implications of mass production and mass consumption. Herbert Marcuse delved deeply into this in his book One-Dimensional Man, in which he describes Western societies as awash in consumer solutions that are meant to solve one’s problems, and as such, provide market solutions for what are actually political, cultural, and social problems. Additionally, American sociologist David Riesman’s landmark book, The Lonely Crowd, set the foundation for how sociologists would study how people seek validation and community through consumption, by looking to and molding themselves in the image of those immediately around them. More recently, sociologists have embraced French social theorist Jean Baudrillard’s ideas about the symbolic currency of consumer goods, and take seriously his claim that seeing consumption as a universal of the human condition obscures the class politics behind it. Similarly, Pierre Bourdieu’s research and theorizing of the differentiation between consumer goods, and how these both reflect and reproduce cultural, class, and educational differences and hierarchies, is a cornerstone of today’s sociology of consumption. Notable Contemporary Scholars and Their Work Zygmunt Bauman: Polish sociologist who has written prolifically about consumerism and the society of consumers, including the books Consuming Life; Work, Consumerism and the New Poor; and Does Ethics Have a Chance in a World of Consumers?Robert G. Dunn: American social theorist who has written an important book of consumer theory titled Identifying Consumption: Subjects and Objects in Consumer Society.Mike Featherstone: British sociologist who wrote the influential Consumer Culture and Postmodernism, and who writes prolifically about lifestyle, globalization, and aesthetics.Laura T. Raynolds: Professor of sociology and director of the Center for Fair and Alternative Trade at Colorado State University has published numerous articles and books about fair trade systems and practices, including the volume Fair Trade: The Challenges of Transforming Globalization.George Ritzer: Author of widely influential books, The McDonaldization of Society and Enchanting a Disenchanted World: Continuit y and Change in the Cathedrals of Consumption. Juliet Schor: Economist and sociologist who has written a series of widely cited books on the cycle of working and spending in American society, including The Overspent American, The Overworked American, and Plenitude: The New Economics of True Wealth.Sharon Zukin: Urban and public sociologist who is widely published, and author of Naked City: The Death and Life of Authentic Urban Spaces, and the important journal article, â€Å"Consuming Authenticity: From Outposts of Difference to Means of Exclusion.† New research findings from the sociology of consumption are regularly published in the  Journal of Consumer Culture  and the  Journal of Consumer Research.