Essay on IBM Case Analysis - 1705 Words

IBM Case Analysis The International Business Machines Corporation, IBM, is the world’s largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, small, medium, and large, to take full advantage of the new era of e-business. This paper will present a brief overview of the company, including a brief SWOT analysis, and a review of the marketing, management, and financial aspects of the firm. Finally, recommendations will be made for continued growth and success. History The company that was founded in 1888 as the Tabulating Machine Company by†¦show more content†¦Opportnities o Cross-selling business lines/products o Indian operations o Increasing IT outsourcing o Growth in BPO services (IBM Global Services revenue increased due to better performance by strategic Business Process Outsourcing segment, which registered 3.2% growth compared to 2005) o The consulting and AMS market opportunity o Weaker competitions o Has the fund for R and D o Great trade name and is trusted. Threats o Offshore consultancy (the political debate in over outsourcing in the US has resulted in a number of US states seeking legislation to block government contracts to companies that shift jobs offshore) o Competition and consolidation (IBM faces competition from BEA Systems, Oracle, Sun Microsystems and Microsoft) IBM Global Services is the largest IT services company in the world with more than twice the revenue of its nearest competitor. The company is a leading service provider in IT outsourcing, web hosting and consulting and systems integrations. It offers services in areas such as application development, application management, dataShow MoreRelatedIBM Case Analysis1065 Words   |  4 PagesIBM Case Analysis Summary of the Case IBMs dominance as a global leader in information technology and services has created a dilemma for the senior executives managing the company during the timeframe of the case study, IBM in the 21st century: The coming of the globally integrated enterprise (Kanter, 2009). 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